Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Sunday, March 15, 2015

On being social

I have been accused of being a Social Media addict by the closest people in my life. I guess there is some truth to that. I mean, I do sometimes grab my phone and check Facebook unconsciously. I do not think about it. It just happens and I do not have any purpose behind the action. I guess this could be considered an addiction. 

Or rather a bad habit which I am actively trying to control now. If I am sitting with someone, I will make sure not to touch my phone unless it actually rings. I would not even check messages or WhatsApp. It is all about training one's self. And I have been successful recently. 

But when I am sitting at home,  doing nothing in particular,  and the kids are in bed or about to sleep. I will play with my phone, yes. These are my "longer stretches online". 

Hubby considers me an addict. My mom thinks I am addicted too. To be fair, when they are home, I take a step back from the kids because I know someone else I trust is around and I can afford to not be 100% invested. But to them, it projects as me being on my phone 100% of the(ir) time. I cannot blame them. Because it is true from their perspective. When they are there, I do take more phone breaks. 

What they cannot comprehend is that my life changed fundamentally in the past few years. The person I was got lost somewhere. And I look for glimpses of her on social media. 

It does not hurt that I am quite good at it too. Very fast. We could be sitting together and within seconds, I could post something and you would not even notice. In fact, I only check Facebook seconds or minutes at a time. But during this short time, I can actually leave a visible trace online. So people think I am on Facebook all the time. I really am not. But it just very easy to me to connect, click a couple of times and within seconds be done (posting a photo, checking in, leaving a short comment, etc.) 

If I gather all the small moments I am online into one stretch, I am probably on Facebook for a couple of hours. Three at most. And it is not all Facebook. During that time, I connect with people yes, but I also read news, articles, write opinions, etc.

This is what Social Media is to me and this is why it is so important to my sanity.

Here's the simple truth. Hubby and I were not inclined to have children the first five years of our marriage. Then, I decided to be a mom. It did not turn out to be an easy thing. I had two miscarriages back to back before being pregnant with Mia. This changed my perspectives. Suddenly, work, career and pretty much everything felt unimportant. Details. All I wanted was a child. So I focused on that. Which was my decision and I accept and love it. I have absolutely no regret. But it meant I let go of many parts of me which at the time were not vital. Some of these were voluntary concessions, others were forced upon me by my difficult pregnancies. 

Bottom line is: sometimes I miss who I was and need to reconnect with who I used to be. Social Media has helped me tremendously do that. I can talk to friends from school, college, and discuss things which are not "baby related". 

It can get overwhelming (and quite boring) when all your conversations revolve around "what formula do you use?", and "this damn weather again, the kids are sick at home!" Sometimes, I need more. I need conversations about other topics. Politics. Films. Even silly things like clothes or shoes. I do that through Facebook. 

To be honest, I have very little free time these days. Most of my outings are play dates. You cannot discuss politics with other moms. Or sensitive topics. Because these relationships are not yours. They're your child's. If things go wrong, you loose nothing. Your child is the one who looses a friend. So they remain "mommy relationships". Which are great and an amazing source of support. But they are not who I am as a whole. 

People who work, including mothers, cannot fully grasp what I mean. When you work, you interact with adults. Some are silly, some are down right stupid (I know, I started working since my first year at university and I continued full time for over a decade and I have seen, lived and know all the hardships of human work dynamics as well as non-human challenges). But they are adults. You do not negotiate with a two or a three or a four year old every minute of every hour of your day. And that is the difference. Most of these "conversations" with a child are draining. They are pointless. And they eat up so much in time and effort. Most of the time for nothing. At work, conversations, debates, even fights, are about work. Purpose. And a selfish fulfillment of our person. They are ours. Ours only. They feed our individual self.

Yes, I am at home all day. But my day is emotionally, mentally and physically so much more challenging than when I used to work. Even long hours, over time and overnight. Naturally, I always had planned to return to work, but all of that is on hold now as I need to stay 100% committed to Jad, all the time.

Writing on my blog takes days now for just one article to be completed. Here's an example of the kind of discussions (and interruptions) I deal with almost every minute. I just had a five minutes conversation with Mia who insisted there was a red spot on her foot. Of course, every time she would grab her foot, pull it up and point, there was some redness where she applied pressure. It took five minutes to convince her that her skin in all of her foot is exactly the same color as the rest of her body. That implied actually demonstrating this color similarity. Examining other body parts and comparing. And every time a part was grabbed it turned red. Do you see what I am getting at? Best of all: she left, unimpressed and not convinced still (thinking her mom is too stupid to understand or maybe blind).

Sometimes I envy my single friends. They go out at night. They go to the movies. To concerts. To the theater. They drink and enjoy other adults' company. They live like I used to not so long ago. I wouldn't trade places for the world. I absolutely love my children and our life. But sometimes, I miss those days when I did not have to count drinks because I will undeniably fall asleep and will not be able to hear the kids should they need me at night. Selfish? Maybe. But "me time" is not a myth. I miss it.

Add to that a continuous lack of sleep. Interrupted sleep. Light sleep (because your ear is always attentive to any noise or sound your child makes). This is all bad quality sleep. This is exhausting. And the reason why one glass of wine will knock me unconscious.

So instead of all of that, I reconnect with that old me on Social Media.

I know it can be annoying to others sometimes. They post articles about a certain topic and my fingers ache to comment with an opinion and hopefully strike a debate. A meaningful conversation about something other than diapers.

One time, I was in the middle of a conversation and had to leave because of a family commitment. So I dropped a line saying something along the lines of "sorry, gotta go, lunch with the family". Because in "real life" when I am in the middle of a conversation with someone, I just do not turn my back and leave without a word. So I felt the same courtesy was due on Facebook too. That arrogant idiot replied with something like "Every time they have no response, they just make up some excuse and leave, as if someone had a gun to their head and forced them to comment in the first place". Wow. Needless to say I did not reply to that rubbish.

Another time, I commented on a friend's post and this passive aggressive psychopath I had never met replied with "great post, minus the useless comments". You really do not have to read the comments, you know? Also, the fact that you felt the need to mention them instead of just ignoring is a little laughable.

Now do not get me wrong. I know sometimes I get carried away. Not everyone who posts something does so to trigger debates. And maybe sometimes, my comments might not be welcome. That is OK. It is absolutely fine to not engage.

But that does not mean I will stop. Social Media is my window to that world I no longer have access to. It helps me stay sharp and challenge myself intellectually. I love to debate about the issues I care about.

And if you were at the receiving end of unwanted debate invitations, I apologize :) But it is in fact a compliment really. I do not comment on every post that triggers my interest. I only do so when they are posted by people I know would stimulate meaningful conversations. Basically, it means I admire and respect you and your thinking.

But Social Media is not only intellectually stimulating. It also helps me unwind. Have fun. Joke. And most importantly reconnect with people I care about. People I wish were still in my life in some way. We all migrated to different countries. We all have our commitments, even if we live in the same town. It is difficult to stay close to those whose company you enjoy.

So why not enjoy their online company instead?

And then I can go back to debating whether a foot is red or not with Mia and not loose my sanity over it.

That is why I love Social Media.
That is how it helps me stay sane.

And I hope that before you pass judgement on me next time, as I know many do (some are kind enough to do it to my face while others just complain behind my back) you will at least try to look at it from my perspective.

And if you choose not to:



You too can be Gone With The Wind.

The only two persons I will allow to challenge me on these choices are my husband because he has to live with me and those choices every day, and my mother because I know no one in the world could possibly love me more than she does and every breath she takes and word she utters stems from that love for me. My dad too but my dad is more tolerant of what I do and does not fight me on those things. I think somehow I have fooled him into thinking I am perfect.

Quite honestly, I am finished justifying myself to people who have nothing better to do but to make me feel bad about myself or my person when I know I may not be perfect but I am definitely not that horrible.  





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Friday, April 26, 2013

Two cute little flies on the walls of...

English


... The Lebanese Parliament.

They saw it all and lived to tell.



You know I love Michelle and Noel Keserwany. 

These two gorgeous and talented young ladies seem to know how to do it all. They write their own lyrics, compose their own music and even animate their own videos! Gotta love multifaceted artists. 

And to top it all, they are always right! 

You do not believe me? 
Click on "play".


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Friday, July 6, 2012

Hot Beirut; in so many ways

English

This, here, is the first of a series of posts on GeekFest Beirut 5.0: I had a good time, there are many things I would love to share with you guys, but I do not want this one blog post to turn into a phonebook-size novel. So I will introduce my two-cents on the event in several reviews hoping it will make it easier on your eye. I know you appreciate the thought (which was actually a request/order from my sister. ahem).

Yesterday I attended my very first GeekFest.

The hot temperature and extreme humidity did not deter me. I bravely dumped my kids on my mom (Parenting 101) and ran as fast as I could (Mommy Survival Manual Lesson 149) towards Gemmayze, before grand-ma started pulling her hair and pulling me back home in the process.

I am not what you would call a geek although I do spend a lot of time using technology (does that count? I mean babies are born with that skill now, so that cannot be the only criteria) but I have a few friends in the Geek community and I was looking forward to seeing them in the flesh. Facebook and Twitter are fun enough but it is always reassuring to know your tweeps are not some computer-generated modern Imaginary Friends.

So we all gathered in The Alleyway in Gemmayze, on the über-popular Gouraud Street (I still cannot believe it has a page on Wikipedia) with our unintentionally sophisticated frizzed up hair flowing in Beirut's tragic wet breeze. The summer has started and over here, it equals excessively high temperatures and toxic humidity. Granted, we all looked like we had just been groomed by Cyndi Lauper's stylist but it was a happy crowd nonetheless that mingled and snapped photos and twitted and facebooked and... Danced. Apparently, geeks dance too.

Do not get me wrong, I love my geeks. I grew up with one and I am married to one. Not the same one (for those of you out there, keen on getting into specifics). But honestly, I was surprised by the look of this event and the attitude of everyone there: geeks are actually pretty cool! They are not your usual nerdy stereotyped losers Hollywood loves to mock so much.

Geek is truly the new cool (thank you Steve Jobs, I guess).

As GeekFest would say: "Le Geek C'est Chic"

And because I do not just babble, I present you the indisputable evidence that geeks do rock indeed, on video!



And this is when I realized one of my favorite online people is also the bravest geek ever. Lynn, you rocked that red carpet!

It was also a pleasure finally meeting face to face one of the most active young women on the blogosphere and the founder of One Wig Stand, the stunning Loryne who gave a presentation on Bras For A Cause and brought t-shirts and bras with her so we could grab one of the last limited edition pieces that are now off the market.

But I will leave my "talk on the talks" for another post.

Right now I will just leave you free to loop that video over and over again, because geeks are as addictive as the internet and it is so much fun to watch them nerd that red carpet! Yes, I did just use the word "nerd" as a verb and synonym of "rock". After what I experienced last night, I believe it is well-deserved.

Oh, and no internet all over Lebanon on GeekFest day. A coincidence? I think not.

To the conspirators who tried to ruin GeekFest by annihilating the internet yesterday, just know that you may "break" the connection but you cannot break a geek's spirit! Your evil plan will not ever discourage them. If anything, you only gave them more reason to come up with new ways to drive you crazy! And to those of you out there who think I am just another conspiracy theory freak, I have one word for you: "hack". If you remember, many Lebanese government sites were recently hacked by Anonymous Lebanon... Aha! Busted! ;)



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Friday, April 13, 2012

Sorry seems to be the hardest word…

English


Apologies my dear, faithful reader, I know you feel left out; and rightfully so. Yet, my disappearance has nothing to do with you. I hate to use clichés here, but truly: it is not you, it is me. Involuntarily, no doubt. Still, I take the blame. 

The truth of the matter is, I am incarcerated in Mommyland. It breaks my heart you have been losing sleep over my absence however some things cannot be helped. Perpetuity is indeed a long time, but thank God I do get a day out every once in a while, on probation of course. So here I am, at your service, for an hour or so. 

I could give you a double bill of rantings: one on Mia and one on Jad. I could talk bottles, milk, diapers and colics. Paracetamol, antibiotics, syrup and suppositories. I could throw in some sleep depravation somewhere. But I refuse to use this time nagging. 

What I will do instead is volunteer a few hints of what you can while you wait for my next day out ;)


Beirut's cultural scene is buzzing these days, so here's how you can enjoy interesting art events and why not, even do your share of good deeds. 

The line up compiled for your eyes only has something to please everyone: fine arts, performing arts, film screenings and even a little activism because well, there are some things worth nagging for over, and over, and over. 

So, currently running at the UNESCO Palace until April 15, an exhibition coming all the way from Switzerland by Lebanon-born painter Sayed Yammine.

Sayed Yammine UNESCO Expo (invitation)

All the details are available on Facebook, and for those who would like to get to know the artist a little more, here is an interview where he introduces his latest work and the subjects of his Beirut Exhibition:


Moving on to movie lovers now, with the screening of "Meet Me Halfway", the documentary produced by The Nawaya Network. Learn more about this awesome NGO and the people behind it on April 17 at the AUB. All the event details are available on Facebook.


And cherry on top: Cupcake Box will also be there, supporting this event! Yum!

May is also looking good so mark your calendars because on the 6th Maz Jobrani is returning to Beirut, with a cause! Tickets are on sale at Virgin Megastore and all proceeds will go to SANAD, a wonderful organization that provides care for terminally ill patients and their families in Lebanon.

Photo Credit: Maz Jobrani

And last but definitely not least, and also on May 6, The Lebanese Laïque Pride will take Beirut's streets by storm for the third consecutive year. Be there! The protest details are all available on Facebook.

Photo Credit: Lebanese Laique Pride


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Wednesday, March 21, 2012

The Nawaya Network

English


A couple of weeks ago, I received an invite to attend the pre-launch of a new Lebanese NGO: The Nawaya Network, an organization that aims at "empowering underprivileged youth by connecting them to educational, material, and financial resources to help them develop their talents, skills, and interests".

Unfortunately, it happened to be on March 8 which is when I was due to participate in a launch of another kind and indeed, I found myself at the Clemenceau Medical Center Maternity that very morning, giving birth to gorgeous baby Jad. 

Needless to say I was a little disappointed I missed the event but I am so glad to hear the pre-launch was very successful and helped raise about 9,000 US Dollars in one night thanks to the generosity of the 200 people who attended that special evening at the American University of Beirut. To date, The Nawaya Network has raised almost 12,000 US Dollars in just three weeks!

The volunteers are still working hard at fundraising so if you or anyone else you know is interested in supporting this cause, do share the following link where donations can be made online. The Nawaya Network is also recruiting volunteers and mentors before introducing their online platform and officially launching the NGO towards the end of the year so do not hesitate to spread the word.

Ideas, suggestions, contacts, or resources to support The Nawaya Network are also welcome as the organization is looking to connect with art, music, dance, and athletic institutes, as well as partner up with local NGOs. 


The organization also produced a documentary, Meet Me Halfway, which "follows the lives of four underprivileged youth in Lebanon while they struggle to pursue their passions and develop their strengths despite very limited resources".


If you have the time (and your connection allows for it), you can enjoy the documentary in its entirety on YouTube:


Screenings will be held around Lebanon and in London in a couple of weeks so if you would like to stay updated, sign up to The Nawaya Network Newsletter or follow the organization on Twitter and Facebook for more details.

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Saturday, March 17, 2012

Introducing young talents: Sara, Raw & Real

English


It seems these days, social media are buzzing with the most interesting discoveries and a few weeks ago Facebook introduced me to Raw by Sara.

Lebanese designers have been thriving on the fashion scene and more young talents are venturing in this industry on their own, armed only with a gift for creation and an entrepreneurial drive that would turn even the toughest businessmen red with envy. 

They come from all walks of life, with or without a background or an education in fashion and they are slowly but surely injecting new blood in an art that has the potential of carrying values, dreams and hopes of a younger generation of artists eager to express themselves any way they can and through any medium they can get their hands on.

That is exactly what emanates from Raw by Sara, a unique label created by designer Sara Nassar, a straightforward and genuine Lebanese artist who directed her talent towards converting her very own visual concepts into innovative wearable statements. 


So who is Sara? 

I am a 19 year old Lebanese young woman with a little brother and two amazing parents. I was previously an IC student and I am currently studying Studio Arts at AUB. I am also blessed to be surrounded by a lovely circle of friends of various ages that guide me and strengthen me. 

Photo Credit: Sara Nassar


What inspired you to get into fashion? 

I have always had an acute sense of style and had the chance to visit a lot of countries in my life hence, shop a lot and be a fashion connoisseur. I have also the chance to be a very close friend of Zina Mufarrij (founder of Zina Comics) that saw my drawings and encouraged me to take them a step further. I didn’t want to keep them laid on a web page, so I thought to myself: What is the best way for me to touch people, to try to touch them deeply with empowering ideas and unique designs? So I came up with a clothing line that would carry part of my texts and my drawings for both men and women in different and innovative trendy cuts that would touch both teenagers and older people. 

Photo Credit: Sara Nassar


What are you biggest strengths as a designer? 

My biggest strengths as a designer is my honesty, my boldness, and my ability to dare doing something new, innovative that may or may not be welcomed by others. 


Your weaknesses? 

My weaknesses can be qualified as my strengths but taken to the extreme.  



Who is your favorite fashion designer and why? 

I am very fond of the work of Alexander McQueen. I love the emotional power and raw energy of his provocative designs and shows. 


If you had not been a designer, what would you have turned into? 

If I hadn’t been a designer today, I would have been in a different sphere of the domain of Art. I like to think that I will take my art eventually one day to a new level of design involving more than a clothing line.

Photo Credit: Raw by Sara



Your label is called Raw by Sara. Where does the name come from?
 

Since I started my project with the hope that my clothing would be conveyers of truth, I thought to myself that nothing is as sharp, bold and untouched as the word Raw. It’s the strong and undisguised, exactly the image I want to share with people. In addition to that, Raw is War once spelled in reverse. Why is it important for me to carry the word “war” although implicitly in my label’s identity? Not only because of the political wars between countries that are going on continuously around us but more to point at what I like to call our inner wars, our own inner battles. We’ve all faced and are all constantly facing turmoil and inner struggles in order to conform to the world we’re living in or even to just build our own identity and to, in a way promote the growth of “The Self”. In one word, I believe that some of us are in war with themselves and with others in order to be raw, in order to be themselves. 


What does it mean to be a designer in Lebanon? How does it affect your thinking and creative process? 

To be honest, being a designer doesn’t mean much in Lebanon since anyone can practically become a designer whether they have new, innovative products or are simply copying a fellow designer. It doesn’t affect me much, my ideas, my clothing designs originate essentially from my deepest insides and no one can reach that spot in me. 


How do you select colors, shapes, themes and fabrics when designing a collection? 

As you may have noticed, the fabric I used in this collection is very simple, it’s a regular T-shirt fabric that comes in black and white that is very soft and comfortable to wear. I opted for this fabric because I wanted the T-shirt to be mainly about the cut and the message I chose to lay on it. I chose to limit myself to black and white to express duality that is for me the essence of everything. I may later expand my collections to more colorful pieces. 

Photo Credit: Raw by Sara


What is the creative process you go through? Do you get inspired by life around you? Music? Movies? Exhibitions? Or books you have read? 

“What’s under my feet, what I eat, whom I meet - all that influences my art.” Chiharu Shiota 

This quote describes perfectly the creative process I go through. Everything that reaches my senses can be used in a drawing, in a painting. All can be turned to art and eventually into clothing. 


How long does it take to come up with a new vision and ultimately a new collection? 

It usually doesn’t require a lot of time. Once I have a pack of drawings, a theme I am craving to convey, and a trendy and unique cut I want to share, I like to think that the structure of the collection is done which is the most challenging part. 

Photo Credit: Raw by Sara


Tell us a little about Raw by Sara. What is the label's identity and particularities? 

Raw by Sara is not a clothing line. 
It’s a maze of ideas that I chose to start mending into T-shirt fabric! 
It’s pieces of my own drawings, paintings that I am sharing with you. 
It’s a combination of what is wild, raw, and daring. 
It’s the unsaid, the words that are too heavy for the tongue to bare, too sharp for the lips to deliver. 
It’s a conveyer of Truth. 
It’s stripping your mind away. 
It’s for the misfits, the rebels. 
It’s for those who are born to be a revolutionary. 
It’s for those who can’t stand the rules. 
It’s for you, for me, and definitely not for them. 
It’s only because it’s so raw and real. 


Where are the clothes manufactured? 

The clothes are manufactured in Lebanon. 

Photo Credit: Raw by Sara


What does the future hold for Raw by Sara? 

A lot or nothing. I am currently loving every moment of it. The longer it’ll last, the better. 


Where are our points of sale? 

Can customers outside of Lebanon purchase your designs? I am currently establishing an online store. Customers all over the world will be able to purchase my designs. 

Photo Credit: Sara Nassar


A few words, just for fun... 
Glory, majesty, unity. 

If you were a color, which would you be? 
Green. 

If you were a fabric? 
Plain white cotton. 

If you were a movie? 

Photo Credit: Sara Nassar

If you were a song? 

If you were a fruit or a flower? 
Avocado and a rose. 

If you were a famous character (real or fictional), which would you be? 
Maestria (Bravura in English) the feminist character of the Asterix comic books serie that rocks the legendary Gaul village upside down.



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Thursday, February 9, 2012

From Lebanon with ♡

English

Valentine Poster


Concept and Design: Mohamed Olaymi
Source


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Thursday, February 2, 2012

A New Jagal, sorry I mean Jamal in (down)Town

English


We love Michelle Keserwany. You know that.

And if you don't, don't utter a word because anything you say can and will be used against you. Just quickly click here and here and you'll be OK.

Michelle and Noel cruising in DT
Source

After "Jagal El USEK" went viral, Michelle teamed up with her sister Noel to create their first album, "Bel Ghalat" a musical satire of Lebanese society which has been widely covered in the local media.

Since then, they've been working hard at bringing us their very first music video, and seriously, who could possibly resist sharing it?

You be the judge of that:


Yes, they're cute, and fun... And right on!

Needless to say I now want my own camel.
Please? 



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Monday, January 30, 2012

Introducing young talents: Lama Shehadeh

English 


Following up on Metel Ma Shelta, meet Lama Shehadeh, one of the three designers behind this brilliant campaign which has now made the local news. 

If you have been hibernating in some faraway cave or accidentally slipped in a coma for the past few days, allow me to assist you and get you up to speed. To learn more about the campaign, how it came to life, what is to be expected and get to know Lama's two best friends and Metel Ma Shelta co-creators, jump to Cleaning Up Our Streets... And Minds.


And now finally, introducing Lama Shehadeh, a graphic design student also minoring in business administration at the American University of Beirut. Growing up, she was immersed in the world of visual arts and from an early age she knew she would become a designer one day.

Lama Shehadeh
"I come from a family that has an insight on arts. Both my parents are architects and my mom draws with coal and chalk."

What drove you to study graphic design? 
I just had it in me ever since I was 6. Whenever I had a group project I wanted to be the one who's responsible for the design part. I took a personality test when I was 15 and since then I knew that I was meant to become a graphic designer.

Who is your favorite designer or visual artist? 
Stefan Sagmeister.

Where do you get inspired for your projects? 
Basically it's design books. I usually flip through and random things that are happening with design can sometimes inspire me to create something new.

What is your most inspired project? Why do you consider it to be your favorite? 
I think it is a book jacket I did for the story "Alice in Wonderland". I created the illusion of hole inside the book. I had to cut every page, it was like a stack of 70 sheets. I also had to come up with techniques to make it look deeper. I put a lot of effort and thought to it.

"Alice in Wonderland" Book Cover
© Lama Shehadeh

What areas of design interest you the most? Print? Multimedia? Etc. and why? 
I lean more towards print (Corporate Identity and Publication). Print is so precious to me. I enjoy doing it, thinking about it, and applying it. What smells better than a book? A book that you got to design yourself.

What in your opinions are your best qualities as a designer? 
I would like to think it is originality and the ability to respond well to criticism.

Your worst? 
Not enough patience.

If you hadn't been a designer, what profession would you have chosen? 
Architecture.

If you were stranded on a desert island with only one item, what would it be? 
My phone.

What design softwares you cannot possibly survive without? 
Adobe Illustrator.

Are you a MAC or a PC and why? 
MAC it's really practical.

If you were a font, which would you be and why? 
Helvetica Neue. It's elegant and clear. It also comes with a variety of weights (light, ultra light, bold…)

Source

Outside of design and visual arts, what are your hobbies? 
Swimming and traveling.

You are one of the creators behind the Metel Ma Shelta campaign. Why do you feel it is important for you, as a designer, to use your professional skills for social work? 
Sometimes we might all have the urge to change and tackle certain social issues. As designers we learn to come up with original ideas that draw attention. It also teaches us the right way to communicate with our audience in order to achieve maximum effectiveness.

Metel Ma Shelta has allowed you to meet your audience up close and personal. How does it feel having your work touch your audience directly and be part of this direct interaction? Do you enjoy it or do you prefer the creative side of your work, when it is just you and your computer?
Of course I'd prefer the interaction especially when it comes to awareness campaigns because the whole point is to affect your audience.

How do you think this campaign changed you as a designer? Did all the exposure you got affect the way you plan to pursue your career? Did you learn new skills and qualities about yourself which you would like to focus on? 
This campaign gave me a huge responsibility as a designer. Now that we've set certain goals in this campaign we can not stop here. This has inspired me to pursue this type of campaigns throughout my career instead of being purely corporate. Of course now that it is more interactive I would have to focus more on social skills.

Where do you see yourself in 10 years? 
I would want to open my own design studio. Hopefully I would've launched by then (or be a part of) a campaign that works on achieving women's rights in Lebanon and the Arab World.

In one word, if you were a... 


Color? 
Grey

Shape? 
Trololologram (9gag)

Texture or fabric? 
Cotton

Song or music composition? 
Tell Me Baby - RHCP

Source

Film? 
American History X

Book or literary piece? 
The Kite Runner

Famous character (real or fictional)? 
Peter Pan


Since you are a graphic designer, I must ask, if you were a logo, which would you be? 
Disney Logo




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Tuesday, January 24, 2012

Cleaning up our streets... and minds

English 


Social, environmental, political, you name it; there have been campaigns of any form and shape, all over the place these past few years.

Some popular, some less. Some effective, some not as much. Others, unfortunately and despite the best of intentions, got twisted and turned into jokes. Very popular ones. But jokes nonetheless as Brofessional Review rightfully noted, such as the whole "Shu we2fet 3layeh" campaign by Bank Med (here, here and here) parodied so many times (here is one of those times) or even "Cheyef 7alak". These are only two of so many issues tackled in the media to raise awareness on various subjects including driving and road safety, women's rights, children's rights, racism and even tourism with the now notorious "Don't Vote For Me, Vote For Jeita Grotto" tag line.

In any case, the purpose of this post is not to assess these awareness campaigns, but just to note that successful or not, these were led by organized activists, NGOs, private companies, or even the government.

But I have to say, I have not seen any campaign launched by unknown, independent students go viral as quickly as Metel Ma Shelta (متل ما شلتا)!

Please, understand, it was not the work of a university department, a club or even a class project. It was this idea that three young people started, and which unravelled into a nation-wide phenomenon! Well, nation-wide on social media so far.

But Metel Ma Shelta (متل ما شلتا) could take the whole country, if not the whole Arab world by storm. At least this is what Mohamed Olaymi, Nadine Razzouk and Lama Shehadeh hope for.

These three best friends are the brains behind Metel Ma Shelta (متل ما شلتا). We had a little chat with Mohamed and Nadine as they let us in on everything, and a tad more.

Source

It all starts in Beirut, where these students study and live.

Meet Mohamed Olaymi, a third year graphic design student at the American University of Beirut. Born and raised in Riyadh, this Syrian national then moved to Lebanon to pursue his education at the AUB. Originally from a "business oriented family" as he says, he considers himself to be the "odd artist in this equation", however clarifying his family is "very supportive" of what he does and remains his "biggest fans".

His best friend and classmate at AUB is Nadine Razzouk. This middle child has "no history of artists or designers in the family" either, and just like Mohamed, somehow, she ended up studying graphic design at one of the most prominent universities in the region.

Source
All rights reserved by American University of Beirut Official Page

So how did they come up with this unusual campaign?


"As we were strolling along the streets of Hamra we have encountered people littering. This came as a shock to us, in a beautiful country such as Lebanon that is considered to be the citadel of modernism in the Middle East, to still encounter such mess" explains Mohamed. "We perceive that as a horrific crime and our objective is to spread awareness throughout Lebanon and to initiate a law that prohibits people from littering. We're hoping the government can take a serious look at this problem and design a solution for it" he adds.

"Our main objective is for people to think twice before littering again" continues Nadine; "on the long term, our campaign's goal is for a law to be implemented to fine people who litter".

Needless to say, these young activists are strong-minded and very determined to see their campaign succeed.

Their plan was simple: They "didn't want to print papers and stick them all over the streets because we knew people have become immune to this type of campaigning" explains Mohamed, "nor did we want to distribute flyers which will eventually be trashed. We wanted to bring something new to the table, something no one can turn his head away from. It hit us like a lightning bolt, MONEY!".

Both agree that interactive campaigns which engage their audience directly in an active form are more effective. "We wanted to raise awareness about littering but we wanted our campaign to be different in the sense that it tackles the lebanese citizen on a microlevel. The person is interacting with our campaign so we are hoping it triggers something in each one of us" notes Nadine.

Mohamed proceeds to clarify how Metel Ma Shelta (متل ما شلتا) goes that extra mile: "Distributing phony money on the street was the perfect solution. It requires the target to bend down, pick it up, flip it, and read it. All this probably takes 30 seconds. Most awareness campaigns lose their audience after 5 seconds, we're being able to captivate them for approximately 30 seconds which is an achievement on its own!"

The concept is quite simple really; a fake 10,000 Lebanese Pounds bill with a note on the back: "Just like you picked up this money, you can pick up garbage on the street".

Source

But fake money costs real money and it came as no surprise that Mohamed, Nadine and Lama were financing and executing this project themselves, with the help of their families.

Apparently, it was all worth it since faculty and peers at AUB, as well as relatives "were all ecstatic to hear we were doing something this genuine" reveals Mohamed. 

"After we had printed our first 100 copies, we wanted to ask our peers and friends and of course our teachers about it so we tried it in our department at AUB and it caught everyone's attention. Everyone has been so supportive! We are truly thankful because if it weren't for their excitement we probably wouldn't have gotten this much attention" continues Nadine.


The campaign went viral in a matter of days, and the three friends are still "in a state of shock". They did not expect such a massive reaction from the public and of course, they are hoping to keep the momentum going until a law is drafted. "We hope that with the help of the media we can get our politicians to finally implement this law against littering" says Nadine.

Their enthusiasm is utterly contagious and they plan to tackle other issues close to their hearts once this one comes to term.

So what is next?

Beirut was the first city targeted simply because it is where they live and spend most of their time but these tenacious designers have already reached Tripoli, Bhamdoun and Kaslik, and they hope to cover the entire Lebanese territory soon. Mohamed even plans to cross the border and export this campaign to Syria as well.

Usually when a movement becomes that popular among students, it catches on quickly in other countries and when asked if they had plans to collaborate with students abroad and expand the campaign's outreach, both were open to the idea.

So can we expect money-rain to pour on all Arab streets soon? Who knows.

In the meantime, "it's raining cash over Beirut City" laughs Mohamed. "Most of the reactions were extremely positive and encouraging. A few critics have exclaimed that we are littering by distributing flyers on the floor. We respond: We have created a campaign that is attractive enough to be surely picked off the floor. We're not worried about that at all! We never find our flyers on the floor, they're picked up seconds after we distribute them. Some decide to throw them in the trash. Many decide to keep them and distribute them in another street, and a few place them back on the ground for someone else to stumble upon them. We're currently putting a video together that sums up the different reactions we have encountered. So stay tuned for that".


"Some other critics said 'we're not obliged to remove the trash off the street, we should promote not throwing it in the first place'. Our reply is that not only do we mean to literally pick up the trash, but also symbolically. We ask people to obliterate the trash through spreading awareness".

Nadine goes on to explain that they "have studied the campaign and know that it is strong enough for it to not be ignored so the flyers are not staying on the floor".

So who are these young creators, really?

We took them on a one-on-one interview, just to pick their brains a little.


Mohamed

"We are three witty designers eagerly trying to change the world making it a better place. This is our responsibility as the future generation".

Mohamed Olaymi

What drove you to study graphic design?
I always had a passion towards arts, I'm a painter myself, and I realized graphic design integrates so many forms of art that I intended to explore. I also wanted to master the art of visual expression.

Do you have any mentors (professors or others) and did they influence you in any way when you came up with this campaign?
Of course, almost every teacher has put us one step closer to this campaign. I would like to add that in AUB a course is given, "design in the community", as part of the graphic design program in order to teach students how to create awareness campaigns. So every little angle of our campaign is actually planned thoroughly and not coincidentally.

Who is your favorite designer or visual artist?
Andy Warhol.

Where do you get inspired for your projects?
We were actually inspired by the streets of Hamra.

If you hadn't been a designer, what profession would you have chosen?
Painter.

If you were stranded on a desert island with only one item, what would it be?
My phone.

What design softwares you cannot possibly survive without?
Adobe Photoshop.

Are you a MAC or a PC?
MAC, it understands my language.

Outside of design and visual arts, what are your hobbies?
Singing along to every song played on the radio.

So you do realize you guys are becoming more and more famous now. Where do you see yourself in 10 years?
In 10 years I'm hoping to be an established designer that changes the world. And of course, Hollywood. (laughs)



In one word, if you were a...

Color
Yellow.

Shape
Octagon.

Song or Music
Perfect - Alanis Morissette.

Film
The Illusionist.

Book or Literary Piece
The Little Prince.

Famous Character (real or fictional)

Since you are graphic designers, I can't help but ask, if you were a logo, you would be


Nadine

"We are full of life, happy and want to make a difference. And most of all we are best friends".

Nadine Razzouk

What drove you to study graphic design?
I was actually a psychology student but i didn't find myself there. i wanted something where i could interact with people and not just on a personal level.

Do you have any mentors (professors or others) and did they influence you in any way when you came up with this campaign?
Our teachers were so supportive, and if it weren't for their constructive feedback throughout this campaign and our courses we wouldn't have made this much of an impact.

Who is your favorite designer or visual artist?
Man Ray.

Where do you get inspired for your projects?
I usually go to bookstores on Saturdays and just lurk there and flip through books.

If you hadn't been a designer, what profession would you have chosen?
I would probably be a psychologist. 

If you were stranded on a desert island with only one item, what would it be?
My laptop.

What design softwares you cannot possibly survive without?
Adobe Illustrator.

Are you a MAC or a PC?
MAC, it's so much practical.

Outside of design and visual arts, what are your hobbies?
Traveling and hula hooping.

So you do realize you guys are becoming more and more famous now. Where do you see yourself in 10 years?
I see myself as the next Oprah Winfrey of Graphic design!


In one word, if you were a...

Color
Green.

Shape
Rhombus.

Song or Music
Hakuna Matata.

Film
Little Miss Sunshine.

Book or Literary Piece
Memoirs of a Geisha.

Famous Character (real or fictional)

Since you are graphic designers, I can't help but ask, if you were a logo, you would be




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